CT at E3 Expo 2014

10 June, 2014

CT easily and seamlessly provided audio, video and technical expertise to many of the gaming industry’s more notable companies at 2014's Electronics Entertainment Expo.

E3 is fanatically fun, boisterously loud, eye-candy entertaining and one of the most highly anticipated events in the tradeshow industry. That’s why almost 50,000 gaming enthusiast and more than 200 exhibiting companies flocked to the 2014 event at the Los Angeles Convention Center in June.

The Electronics Entertainment Expo (E3) is the world’s premier tradeshow for computer and video games and accessories, including game consoles, handheld devices, personal computers and the Internet. According to the Entertainment Software Industry, 59 percent of Americans play video games with consumers spending more than $21 billion on video games, hardware and accessories in 2013. That said, E3 aisle gridlock resembled Los Angeles’ 405 Freeway at rush hour as legions of fans waited hours to test new versions of their favorite video games.

With behemoth game titles like Evolve, Assassin's Creed IV: Black Flag, Destiny, Lego Marvel Super Heroes and Titanfall vying for attendees’ attention, exhibits had to be innovative and creative, or in other words, momentous. Companies know this and rely heavily on audio and video (A/V) staging to launch their brands above the swarm of competing exhibits not only on the show floor but also at their highly anticipated press events. That is why, for over 15 years, some of the biggest names in the computer gaming industry have chosen Creative Technology (CT) to service their audio/visual staging needs at E3.

With one of the largest rental inventories of A/V products in the industry, a highly skilled technical staff and multiple U.S. locations, CT easily and seamlessly provided audio, video and technical expertise to many of the gaming industry’s more notable companies: Sony Computer Entertainment, Nintendo of America, Take Two Interactive (2K), Ubisoft Entertainment Inc, Square Enix Inc., Konami Digital Entertainment, Alienware, Bandai Namco Games America.