Van Cleef & Arpels
Van Cleef & Arpels Immersive Exhibition in Singapore
The Van Cleef & Arpels (VCA) whimsical immersive experience, titled A Journey Through the Poetry of Time pays homage to the maison’s birth city Paris. The experience was comprised of Parisian landmarks, streets and different themed galleries based on love stories, fairies and ballerinas, poetic astronomy and enchanting nature, showcasing VCA’s creations and inspirations. There were close to 200 designs dating from the 1920s to the present day flown in for the exhibition, visitors could watch the spectacular watchmaking process while soaking in the romantic Parisian atmosphere
To create a special experience and bring Paris to Singapore, Creative Technology (CT) provided over 80sqm of LED curtains and precise lighting to carefully light up uniquely themed galleries. CT worked closely with the set team to integrate our AV system to ensure once the guest steps into the event venue, they feel immersed in the dreamy Parisian theme.