Creative Technology Invest in disguise Technology to Expand Extensive Media Server Portfolio

27 septembre 2019


As one of the leading global AV suppliers in live events, Creative Technology is continuously investing in new and emerging technology, enabling us to work closely with our clients across a multitude of markets and provide the very best solution to turn their creative ideas into a technical reality.


Over the last month Creative Technology has heavily invested in disguise servers, upgrading our stock of gx 2 
disguise media servers to the latest product on the market, the gx 2c – allowing for higher resolutions and smoother frame-rates than ever before. On top of upgrading our gx 2’s, we have also purchased additional gx 2c and vx 4 servers to add to our existing offering – making us one of the world’s largest stockists of disguise media servers.


Sid Lobb, Head of Vision & Integrated Networks at Creative Technology commented, “Our recent investment in disguise allows us access to some of the best media server workflows available. The flexibility that disguise offers is essential for us in providing collaborative solutions to our customers at the highest levels, and this has been proven time and again across all our markets. We are excited to be able to harness the power of the new servers right from the start of the design process, complementing our new content services division and allowing us to expand our virtual studio and augmented reality services in one seamless workflow.


It is an exciting time for broadcast in live events and there is a wealth of opportunity in virtual studio set ups to incorporate disguise xR workflows to create impressive spaces for a visually engaging and interactive spaces.


Broadcasters and live events companies are demanding more and more complex AR and mixed reality elements in their productions. disguise is at the forefront of this technology and are a valued partner of ours in producing thrilling immersive virtual environments.” – Ben Tompsett, Head of Broadcast at Creative Technology.


Working across a variety of market sectors, Creative Technology is proud to be the chosen supplier to a multitude of high-profile events across the broadcast, corporate, entertainment, and sports industries. Numerous well-known events Creative Technology have worked on over the previous year have utilised disguise technology including: Queen + Adam Lambert US Tour, The Killers headline performance at Glastonbury, Travis Scott’s one night only show at The O2 Arena, The Mumford and Sons Delta Tour, Kylie Minogue’s Golden Tour, the Ford go Further launch, and numerous other corporate events, to name just a few. It’s projects of this calibre that will benefit from the new disguise servers in the future and we have some exciting projects up our sleeve that are set to make use of this new and emerging technology.


Graham Miller, Head of Music/Entertainment at Creative Technology states, “We have been working with disguise in music touring for the past few years and found their servers have allowed us to meet the creative demands of our clients – particularly in real time generated content with Notch. The new purchases and upgrades to the more powerful gx 2c servers will allow the designers to have the extra headroom they need to create even more incredible content.


Nic Maag, Account Manager (TV & Film) at Creative Technology commented, “Our latest investment with the disguise vx 4 and gx 2c servers has let us push the boundaries with our film projects to exciting new levels. These powerful servers deliver when it comes to high bit rate playback and the previsualisation workflow that the client can be part of is second to none.


disguise has a reputation of a providing reliable, robust, high-quality 3D media servers which integrate seamlessly with lighting and audio and we are confident it is and will continue to be an essential part of our media server portfolio.