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Creative Technology Ireland launch New XR Studio

Creative Technology (CT) Ireland’s new Extended Reality (XR) Studio will elevate clients’ virtual events in creating a truly unique viewing experience for their audiences.

XR technology creates this experience by incorporating LED, real-time content, and camera tracking to power the production experience. XR is the combination of both the virtual and physical worlds through the use of Augmented Reality (AR) and Mixed Reality (MR). This versatile technology allows for our client’s imagination to go further with this fully customisable studio.

John Balfe, Director of Live Operations, commented The XR technology now integrated into CT Ireland’s studios gives our clients an entirely new dimension of creativity.

Camera tracking, performer tracking, media server hosted virtual environments, real-time rendering engines and broadcast quality LED and camera systems all combine to create a uniquely advanced offering.”