CT Celebrates Historic Sporting Events in Saudi Arabia
Creative Technology (CT) have been part of many of the first globally broadcast sporting events to take place in the Kingdom of Saudi Arabia (KSA), and as the country moves forward, positioning itself as a hub for major sporting events in the Middle East, we are looking back at some of the Kingdoms sporting highlights!
WWE Greatest Royal Rumble
On the 27th April 2018, Saudi Arabia hosted its first-ever WWE wrestling event at King Abdullah Sports City Stadium in Jeddah. The event which made history saw 60,000 people attend to watch the show.
Creative technology were honoured to deliver over 1200 sqm of LED for the world-renowned event on behalf of our client Screenworks which included over-ring, structure legs, LED screens which were situated above the centre of the ring and VIP screens which were placed above each corner of the ring as well the LED for the main entrance screen.
WWE Crown Jewel
The second historic WWE event to take place in Saudi Arabia was the ‘Crown Jewel’. On the 1st November 2019, Saudi Arabia hosted its first-ever all-female wrestling match at the WWE Crown Jewel event which took place at the King Fahd Stadium in Riyadh. Creative technology were called upon by our client Screenworks to deliver over 1400 sqm of LED screens for the sold-out competition.
Clash On The Dunes
In 2019 KSA made history when the world tuned in to watch the first-ever heavyweight title fight in Saudi Arabia’s custom-built 15,000 seater arena in Riyadh. The tense rematch saw Anthony Joshua become a two-time world heavyweight champion with a unanimous victory over Andy Ruiz Jr.
Creative Technology delivered over 750 sqm of LED including over-ring, structure legs and the media centre, as well as live feed distribution and displays throughout the VIP pavilion on behalf of our client Blink Experience.
In January 2019, the European Tour took its tournament to Saudi Arabia for the very first time in its 47 years of running. The ground-breaking event took place at the Royal Greens golf course in King Abdullah Economic City on the 31st January and ran until the 3rd of February. The Inaugural Saudi International was not only a first of its kind, but it was also the first time any Saudi Arabian National had participated in a European Tour event. The tournament made headlines worldwide as the event was set to make a big impact.
Creative Technology were on hand to deliver all video aspects of this historical sporting event on behalf of our client European Tour and IMG. CT was contracted to design, engineer and fabricate eight bespoke LED screen structures, a big departure from the standard scaffold support structures traditionally used at golf events. The complete design and engineering service provided by CT not only included the bespoke design for each LED screen structure but also the foundations.
Ladies European Tour
On the 12th November 2020, the Ladies European Tour once again made history when it brought the first-ever women’s golf tournament to Saudi Arabia. The three-day Aramco Saudi Ladies International event saw female headline players compete to win $1,000,000 at the Royal Greens Golf Club in the coastal resort, King Abdullah Economic City. Shortly after the Saudi Ladies Team International tournament began, which is the first-ever points-earning Ladies European Tour event where professionals play alongside amateur golfers competing for a share of $500,000 prize money.
Creative Technology were proud to be part of this sporting history, distributing on-site live video feeds and supplying all video displays for the ground-breaking Aramco Saudi Ladies International and The Saudi Ladies Team International on behalf of the Ladies European Tour.
“We are always humbled by the continued support of our clients and the trust they have in our ability to deliver world-class event experiences. We take immense pride in what we do, and that shows in our delivery. It is important now more than ever to continue to support each other, local businesses and the economy to ensure the live events industry can continue to prosper regionally and globally.” – Andy Reardon, Middle East Managing Director.