Mediatec Asia Pacific Now Part of Creative Technology Global Brand
NEP Group, the leading technical production partner for premier content producers of live sports and entertainment, announced that Mediatec Asia Pacific, an NEP Live Events company, has rebranded to become part of Creative Technology (CT).
The Mediatec and CT teams have worked together for many years across countries and markets, collaborating on projects for large corporate clients, international sporting events, Olympic and Commonwealth Games, and more.
A change in name and branding only, the move is in line with similar strategic rebranding initiatives, including that of Mediatec Europe’s business in early 2020 to support NEP’s goal of using the global brand that best represents what the company provides to its clients. The combined brand also now enables NEP and CT to support its Corporate and Sport client segments in Australia and New Zealand as a true 360-degree supplier in the region and worldwide.
As a 360-degree Live Events supplier, CT and Mediatec clients will share the same high-quality experience in dealing with one brand across the globe for all their projects. Clients can expect more seamless processes and services – from the initial sale to delivery of solutions – and know that this local, streamlined service model reduces potentially negative impacts to the environment as well.
The CT Australia and New Zealand business unit will service projects and events across the region, with the customer support, studios and other production facilities clients have come to rely on for their events. With office locations, warehouse facilities and local staff in Auckland, Melbourne, Perth, Sydney and Wellington, the team is well-positioned to support their clients.
CT Australia and New Zealand president Owen Davison sums up the change as a step forward for the group and the industry.
“Although our Mediatec brand is no longer in the market, I’m excited to bring our Mediatec and CT businesses closer together so we can leverage our talent, innovative technology, and amazing solutions across many different markets and geographies,” he says. “It’s a great move for us and our clients, now and going forward.”