The Summer of 2021 with Creative Technology Middle East!
The Middle East events industry has been slowly returning since the last quarter of 2020, and although we still see many virtual events taking place, more live event productions are on the rise with live audiences thanks to the roll-out of the vaccine and fast testing facilities in the region.
Creative Technology Middle East (CTME) has been delivering audiovisual solutions to many of the spectacular returning live and virtual events in 2021, some of which include the UAE Presidents Cup Final, Dubai World Cup, Saudi Arabia’s Noor Riyadh Festival, multiple golfing events across the UAE, Saudi Arabia and Qatar and the media launch activation for the UAE’s Mission to Mars alongside a variety of virtual conferences and graduations.
This year CTME’s live events division also partnered with Sharjah Performing Arts Academy (SPAA) to deliver technical information and guidance to students to further their knowledge and passion for entering the production world. From delivering technical seminars to supplying various video equipment for the students to train on, CTME are committed to helping inspire the next generation of local industry talent.
Our System Integration (SI) division have been hard at work delivering spectacular permanent install projects across the Middle East, including the recent L-Acoustics installation at Etihad Arena in Abu Dhabi as well as multiple pavilions at Expo 2020 and with many more projects in hand, this is only the beginning of the exciting things that are happening for our SI department.
Alongside multiple ongoing installation projects, our SI team have been delivering onsite system training sessions of the specialised audio, projection, LED and lighting installations ahead of the Expo 2020 opening as the pavilions transfer from installations to fully operational spaces.
Investment in Technology
Although predominantly a video specialist company CTME has expanded its lighting and audio capability in the Middle East due to client requests for a full-service delivery. CTME’s latest investments complement its extensive inventory of event technology, allowing us to offer more in the areas of lighting and sound with brands such as Robe, ClayPaky, GrandMA, Arri, L-Acoustics and Digico adding to CT’s existing stock of Martin, ETC, SGM, and Avolites. Alongside audio and lighting, CTME have also invested in further video technology from brands such as Barco, Disguise, InfiLED and more as well as increasing its communications offering from two-way radios and event networks to signal distribution and more.
These investments highlight CT’s commitment to the events industry in the Middle East and its growth. Andy Reardon, CTME’s Managing Director comments, “We have noticed the need for turnkey technical solutions, and this is increasingly becoming a common requirement amongst our clients. We are always looking at ways in how we can improve our offering to our clients, and expanding our lighting and audio alongside our video department was driven by client request and the current market trend.”
Investment in People
CTME has not only expanded its inventory this last six months, but we have increased our team of professionals to meet the growing demand in the Middle East events market. CT’s Accounts, Operations, Support Team, Engineers, Head of Departments, and Procurement, have expanded across the Live Events, System Integration and Venue Services divisions within the company.
Reardon goes on to say, “We pride ourselves on the diversity of the team we have with industry professionals coming from all corners of the world. We have a pool of diverse and talented individuals that are respected and admired amongst peers.”
It is an exciting time for CTME as we continue to grow and expand our team of professionals across all divisions. There are lots more opportunities available, and you can find all our current job vacancies on the careers tab on our website.
Alongside the investment in technology and skilled professionals, CTME have also redesigned its Middle East headquarters space to provide a full-scale AV facility.
CT’s 23000sqft facility, which sits in the heart of the Dubai events trading area, has recently been renovated to house the ever-growing team of professionals and investment in latest technology. You will now find all Live Events, System Integration and Venue Services teams in the newly refurbished open-plan office. The meeting rooms have been redesigned to be more comfortable and have efficient space for client presentations and demonstrations. The fully air-conditioned warehouse also offers dedicated prepping areas, spaces for large product facility demonstrations, advanced equipment rental tracking system, in-out loading bays, and service areas.
We would like to reassure our clients that we have all the required measures in place to ensure the health and wellbeing of our staff, clients and visitors. From fully vaccinated staff and covid sterilisation cleaning processes to digital temperature checks and automatic hand sanitiser dispenser on all CTME entrances.
This year, CTME has achieved ISO 45001:2018 and ISO 9001:2015 certifications and is fully committed to continually provide a safe working environment for our employees, delegates and clients. Our ISO 45001:2018 Occupational Health & Safety Management System (OHSMS) ensures we adhere to all local and international health & safety regulations and procedures while monitoring ways in which we can improve. In addition, our ISO 9001:2015 Quality Management Systems (QMS) enable us to consistently provide our clients with the very best products and services to meet their needs while continuing to find ways in which we can advance our processes.
Looking to the Future
With the UAE set to host the Expo 2020 in October, the FIFA World Cup in Doha in 2022 and the Saudi Vision 2030, the events industry in the Middle East shows no sign of slowing down.
Reardon rounds up, “The first half of the year has been great, and the second half of the season is looking even better! We have made several investments so far this year, and we have a lot more coming up across audio, video and lighting technology, investments in people and new divisions. It is an exciting time for us here in the Middle East, especially after 2020, and we can not wait to share what we have in store over the next six months.”